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Granola’s CX team uses a “Recipe” to convert engineer meeting transcripts into draft help articles. The Recipe produces a feature summary, why it’s useful, step-by-step instructions, and suggested screenshots—cutting documentation time by about 10x and leaving only light edits before publishing.
How we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.
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31 minConference
Tanya Van Gastel presents the APEX framework for making products discoverable in AI-powered search engines like ChatGPT and Google's AI Overviews. She explains how AI is fundamentally changing product discovery and buyer behavior, then breaks down five critical components: Authority (being cited as a solution), Presence (visibility across search platforms), Expertise (creating high-quality money pages), Endorsements (off-site validation), and Extractability (making content easy for AI to process). The talk emphasizes quality over quantity, with data showing 50% of SaaS SEO revenue comes from fewer than 10 high-performing pages.
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