Kajabi Adds Visual Automations and Flexible Checkout to Creator Platform.

Kajabi has released a set of updates aimed at consolidating operations for creators running online businesses. The all-in-one platform now includes a visual automation builder for personalized customer journeys, more flexible checkout experiences that support upsells and payment plans, and enhanced community features designed to improve member engagement.

The updates address a common pain point: creators often juggle separate tools for email marketing, payment processing, course delivery, and community management. Kajabi positions these new capabilities as a way to centralize workflows without sacrificing customization.

The new visual automation builder lets creators design custom customer journeys using a drag-and-drop interface. Users can set up triggers based on member behavior, such as course completion, email opens, or purchase history, then route people through tailored sequences of emails, content unlocks, or offers.

This replaces the need for third-party automation tools like Zapier or Make, which many creators have used to connect Kajabi with external services. The native automation system pulls data directly from Kajabi's ecosystem, including course progress, community activity, and payment history.

Creators can build multi-step funnels that segment audiences by behavior rather than relying on static email lists. For example, a creator could automatically send bonus content to members who finish a course within a certain timeframe, or trigger a reminder sequence for those who abandon a checkout.

Kajabi's checkout system now supports upsells, order bumps, and flexible payment plans on a single page. Previously, creators had to direct customers through multiple pages or use workarounds to offer add-ons at checkout.

The updated checkout builder lets creators add one-click upsells, display related products as order bumps, and present installment options alongside full-price purchases. This brings Kajabi closer to feature parity with dedicated checkout tools like Stripe Checkout or standalone sales funnel platforms.

Payment plans can now be customized by product, letting creators test different pricing strategies without rebuilding entire funnels. The system handles recurring billing, installment schedules, and failed payment recovery natively.

The community module received several updates focused on event hosting and member interaction. Creators can now schedule and manage live events directly within their community spaces, set up automated reminders, and track attendance.

New moderation tools let community managers pin posts, highlight member contributions, and organize discussions by topic or channel. These features aim to reduce reliance on external platforms like Slack, Discord, or Circle for creators who want to keep members inside a single ecosystem.

As previously reported, Kajabi has been steadily expanding its community capabilities to compete with dedicated platforms like Mighty Networks and Skool.

Kajabi's strategy centers on reducing the number of tools creators need to run their businesses. While specialized platforms often offer deeper features in one area, Kajabi trades some depth for convenience and integration.

Competitors like Substack focus on newsletters, Gumroad emphasizes digital sales, and Beehiv targets email-first creators. Kajabi positions itself as the choice for creators who want courses, memberships, email, and community in one place without managing multiple subscriptions or integrations.

The platform continues to build on its Cofounder AI assistant, which now ties into these new features by suggesting automation workflows and checkout optimizations based on a creator's existing content and audience data.

Pricing for Kajabi starts at $55 per month for basic plans, with automation and community features available on mid-tier and higher plans. The platform offers a 14-day free trial for new users.