Bubble Brings Native Magic Link Authentication to Mobile Apps.

Bubble announced on LinkedIn that magic link login is now fully native to its mobile apps. Users can enter their email, receive a login link, click it, and sign in without entering a password or being redirected through a web view.

The update targets a common friction point in mobile authentication. Traditional magic link implementations often open a browser or web view, forcing users to bounce between contexts before landing back in the app. Bubble's native implementation eliminates that step entirely, keeping the entire flow inside the mobile app.

The authentication flow is straightforward. A user enters their email address in the app, receives a login link via email, and taps it. Instead of opening a browser, the link opens directly in the app and completes the authentication. No password is required at any step.

Magic links have become a standard authentication method for consumer apps, particularly those prioritizing mobile-first experiences. They reduce password fatigue and eliminate the need for users to remember credentials or go through password reset flows. For builders using Bubble, the feature is now available as a native option in mobile app builds.

Bubble positions itself as a no-code platform for building SaaS platforms, marketplaces, and CRMs. Many of these use cases depend on smooth mobile authentication, especially for apps with frequent logins or user-generated content.

The native implementation means developers no longer need to rely on plugins or workarounds to achieve passwordless login on mobile. It also aligns with broader mobile UX expectations, where any unnecessary redirect or browser handoff can increase drop-off rates during onboarding.

Bubble has been expanding its mobile capabilities over the past year. The platform previously rolled out improvements to its AI Agent for building mobile-friendly interfaces from design references, and has been steadily closing the gap between its web and mobile feature sets.

Passwordless authentication is becoming table stakes for mobile apps, and no-code platforms are following suit. Tools like Glide and Adalo also support magic link and social logins as core features, reflecting user expectations for streamlined mobile onboarding.

Bubble's implementation is notable because it avoids the web redirect entirely. Many no-code tools still rely on OAuth or external authentication services that require a browser handoff, which can feel clunky on mobile. By making the flow native, Bubble removes a layer of complexity that often requires custom plugin development or API integration.

The feature is now available to Bubble users building mobile apps. The company did not specify whether it is available across all pricing tiers or if it requires a specific plan level. Bubble's mobile app builder is part of its core offering, and most authentication features have historically been available to all users.