OpenAI Hand-Picks Early Advertisers On ChatGPT.

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OpenAI Hand-Picks Early Advertisers On ChatGPT

Observation: ChatGPT’s top ad was OpenAI, suggesting OpenAI is buying its own ad inventory (likely driven by strong conversion data). Ads currently appear to free-tier users to promote paid plans. OpenAI seems to be selecting trusted B2B brands (Notion, LinkedIn, Gartner, Amplitude) to protect user experience, creating a short early-access window for advertisers.

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