Zapier ran a marketing-only internal hackathon after requiring hands-on use of Cursor, Claude Code, or Codex. 57 people shipped projects and 87% of marketers participated. Notable builds include a social listening suite, AI to recover forgotten leads, real-time ICP sentiment analysis, an MCP arcade, and a tool that records builds and auto-writes tutorials. A walkthrough of the builds is scheduled next week.
Sources
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