Perplexity has introduced a new memory feature that lets its assistant recall past conversations, user interests, and ongoing work to deliver more personalised responses over time. According to the announcement, memory works across all models and search modes, making it possible to resume discussions with context intact even weeks later.
Key details from the update:
- Perplexity can remember details such as favourite brands, hobbies, and active projects.
- Memory applies across past threads, models, and search modes rather than staying limited to one conversation.
- The system can also draw context from active projects, open tabs, and a user’s stated strengths.
- Users can manage memory settings directly, including viewing, deleting, or disabling saved memories.
- Incognito mode automatically disables both memory and search history.
For small business owners and builders, this could reduce repetitive prompting and make Perplexity more useful for ongoing research, planning, and project support. It also signals a broader shift toward AI tools that act more like long-term work assistants, while keeping user controls over saved context.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.




