MailerLite identifies a 2026 trend they call the “Friend Newsletter”: audiences are favoring direct, personal updates over noisy social feeds. Recommendation for brands: adopt a more human, authentic email tone to cut through noise and build deeper trust by sounding like a message from a friend.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.



