CARS24 Scales Used Car Sales With ElevenLabs AI Voice Agents Across Three Markets.

CARS24, a used car marketplace operating across India, the UAE, and Australia, is using ElevenLabs AI voice agents to handle more than 3 million minutes of customer conversations as part of its sales operations.

The company announced the deployment in a LinkedIn post, revealing that AI agents now assist with 45% of sales while reducing calling costs by 50%. The agents guide buyers through the purchase process, handle objections, and escalate complex cases to human sales teams when needed.

CARS24's implementation represents one of the larger-scale deployments of conversational AI in the automotive sector. The 3 million minutes of conversation time suggests the agents are managing tens of thousands of customer interactions, a volume that would typically require a substantial human call center operation.

The 45% sales assistance metric indicates that nearly half of CARS24's transactions now involve some level of AI agent interaction, whether for initial qualification, answering product questions, or moving buyers through the funnel before human handoff.

The deployment follows ElevenLabs' broader push into enterprise voice AI for customer-facing operations. The company has recently partnered with Deutsche Telekom to deploy agents across Europe and demonstrated its platform's ability to conduct 230 customer interviews in 24 hours using its own technology.

The 50% reduction in calling costs suggests CARS24 has achieved significant operational savings, likely through a combination of reduced headcount needs, lower telecom expenses from optimized call routing, and more efficient use of human agents who now focus on complex cases rather than routine inquiries.

For a company operating across three markets with different languages and regulatory environments, the ability to deploy consistent AI-driven conversations at scale offers both cost and quality advantages. Voice agents can maintain uniform messaging and compliance standards across geographies while handling routine questions that don't require human expertise.

The announcement comes as ElevenLabs continues to expand its enterprise offerings, recently introducing on-premise and on-device deployment options for organizations with data residency requirements. The company raised a $500 million Series D at an $11 billion valuation in February, signaling strong investor confidence in the enterprise voice AI market.

For businesses evaluating conversational AI, CARS24's deployment demonstrates that voice agents can handle substantial transaction volume in complex sales environments where buyer concerns, financing questions, and product details require more than simple FAQ responses.