ElevenLabs
Brand Kit is now available in ElevenCreative, giving teams one place to store the visual assets and rules used across their AI-generated work. According to the LinkedIn announcement, those rules can then be applied in Image & Video, Flows and the ElevenCreative agent.
The feature moves brand information out of individual prompts. Instead of each team member describing the same fonts, colours and logo rules in their own words, they can work from a shared kit saved in the workspace.
How Brand Kit Works in ElevenCreative
A team can create a Brand Kit by pasting a URL or uploading its assets directly. The kit can include logos, fonts, colours and reference images.
It can also store guidelines covering how the logo should appear and what the brand should never do. These instructions sit alongside the visual assets rather than being rewritten for each project.
- 1
Add the brand
paste its URL or upload logos, fonts, colours and reference images
- 2
Set the rules
define logo usage and what the brand never does
- 3
Tag the kit
type @ in Image & Video, Flows or the ElevenCreative agent
- 4
Create the work
prompt for content using the selected brand guidelines
Once a kit is tagged, the selected ElevenCreative tool uses its assets and guidelines for the requested work. The example given by ElevenLabs is a launch campaign for a new product, generated using the saved brand identity.
Separate Brand Kits for Clients and Projects
Brand Kits live at workspace level, so team members use the same guidelines when generating content. Agencies and organisations managing several brands can create a separate kit for each brand or client, then switch between them.
ElevenLabs describes the feature as being built for marketing teams, creative agencies and brand organisations producing content at volume. It is available now inside ElevenCreative.
Frequently asked questions
What is ElevenLabs Brand Kit?
Brand Kit is an ElevenCreative feature for storing logos, fonts, colours, reference images and brand guidelines. Teams can tag a kit when creating work so the same identity and rules are used across projects.
Where can I use Brand Kit?
Brand Kit can be tagged by typing @ in Image & Video, Flows or the ElevenCreative agent. Kits are stored in the workspace and shared with the team.
When is Brand Kit available?
Brand Kit is available now in ElevenCreative. The announcement does not include pricing or plan details.
Sources
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