Stripe Sessions Highlights Custom Objects Among 288 New Announcements.

Stripe used its recent Stripe Sessions event to showcase a large set of product updates, with one featured announcement being custom objects. The new capability lets businesses define their own data and embed business logic directly inside Stripe, making it possible to tailor workflows and account structures more closely to how a company operates.

Key details from the announcement:

• Stripe introduced custom objects as a way for users to model business-specific data within Stripe.
• The feature is designed to let teams bring business logic directly into Stripe rather than relying only on external systems.
• The post also points to documentation for custom objects, indicating the feature is available for developers to explore further.
• Stripe said it announced 288 products and features at Stripe Sessions, covering updates for developers and AI agents.

For small business owners and builders, this matters because more flexible data modeling inside Stripe could reduce the need for separate tooling or custom workarounds. It may also make it easier to build payments, operations, and AI-driven workflows around a business’s specific processes.