New Report Reveals 'Betwixtmas' Self-Gifting Trend.

Create With tool desk

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Mailchimp's new report identifies "Betwixtmas": the post-Christmas window where "Self-Gifters" prioritize personal purchases. In Australia, Canada, and the UK, 68% of shoppers buy for themselves on Boxing Day versus 56% for others. Marketers should shift messaging from giving to gratifying to capture post-holiday sales.

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