Mailchimp Connects Directly to Blackbaud Raiser’s Edge NXT.

Mailchimp now connects directly to Blackbaud’s Raiser’s Edge NXT fundraising CRM. Non-profit teams can sync donor and constituent data into Mailchimp without exporting files, managing spreadsheets or waiting for data to move between separate systems.

According to the LinkedIn post, the connection brings fundraising data and marketing activity together. Campaigns can use giving history and constituent information held in Raiser’s Edge NXT.

Previously, teams moving Raiser’s Edge NXT data into Mailchimp had to rely on manual exports and spreadsheets. The direct integration replaces that handover with a data sync between the two platforms.

Once the data is available in Mailchimp, fundraising teams can build targeted campaigns around real giving history. The same constituent records can support donor stewardship, engagement communications and more personalised fundraising outreach.

The integration also removes spreadsheets from the transfer process. Donor data stays in the fundraising CRM while Mailchimp uses the synced information for campaign targeting and communications.

Raiser’s Edge NXT remains the fundraising CRM in this setup. Mailchimp remains the marketing platform. The integration connects their data so teams do not need to treat fundraising records and campaign audiences as separate datasets.

That gives campaign builders access to constituent information at the point where they create outreach. Giving history can inform who receives a campaign and how the message is personalised, while donor engagement communications can be managed from Mailchimp.

The release adds another direct data connection to Mailchimp’s marketing workflow, following additions such as native B2B support for its Shopify integration. This update is specifically built around the donor and constituent records held in Blackbaud’s fundraising CRM.

What is Mailchimp’s Blackbaud Raiser’s Edge NXT integration?

It is a direct connection between Mailchimp and the Raiser’s Edge NXT fundraising CRM. It lets users sync donor and constituent data into Mailchimp for targeted fundraising and engagement campaigns.

What data can Raiser’s Edge NXT sync to Mailchimp?

The update covers donor and constituent data, including giving history used for campaign targeting. The synced information can support stewardship, donor engagement and personalised fundraising outreach.

Which Mailchimp plan includes the Raiser’s Edge NXT integration?

Pricing and plan availability were not included in the announcement. It only confirms that the direct integration is now available.