Make Custom Roles Add Granular Enterprise Permissions for Growing Teams.

Make is giving larger organizations more control over who can access and manage their automations. The company has launched Custom Roles, an Enterprise feature that lets Org Admins and Org Owners create roles with granular, toggleable permissions, then assign them across an organization or to individual teams.

The update addresses a familiar problem for companies scaling no-code automation. As more employees build, operate, and oversee workflows, broad access levels can give people more control than their jobs require. Make’s new system allows administrators to define access around actual responsibilities rather than relying only on standardized roles.

Make announced the feature on LinkedIn, positioning it as a way to preserve oversight while organizations add teams and automation use cases. The company has also published a Custom Roles feature spotlight in its community.

Org Admins and Org Owners can create tailored roles and switch individual permissions on or off. A business could therefore define different access profiles for automation builders, reviewers, operators, and other internal groups, depending on the permissions Make makes available in the role editor.

Roles can be assigned at two levels:

• Organization-wide, for access standards that should apply consistently across the company
• By team, for departments or working groups that require different controls

That distinction matters in organizations where automation responsibilities are distributed. A central operations team may need broad administrative access, while sales, finance, or marketing teams may only need permissions related to their own work. Team-level assignment gives administrators a way to separate those responsibilities without abandoning company-wide governance.

Custom Roles can also be edited, duplicated, or deleted. Duplication should be particularly useful when onboarding a new department with requirements similar to an existing team, since administrators can start from an established role rather than configure another one from scratch. Editing makes it possible to adjust access as responsibilities change, while deletion helps remove obsolete roles after reorganizations.

Make is recording role creation, updates, deletions, and assignments in its audit logs. This gives security and operations teams a record of how access controls have changed, rather than leaving them to reconstruct permission decisions during a review.

The logging component turns Custom Roles into more than an administrative convenience. For businesses subject to internal controls, client security requirements, or periodic access reviews, the history can help answer practical questions: who created a role, what changed, and when an assignment was made. Make has not detailed retention periods or export options for these records in the supplied announcement.

The release also complements Make’s broader push to support automation across larger teams. While recent product work such as Maia’s conversational automation builder aims to make building workflows more accessible, Custom Roles focuses on controlling that participation once adoption expands.

For smaller customers, the main limitation is availability. Make says Custom Roles is restricted to Org Admins and Org Owners on the Enterprise plan. The announcement does not provide separate pricing for the feature or indicate whether it will reach other plans.

What is Make Custom Roles?

Custom Roles is an Enterprise permission-management feature in Make. It lets Org Admins and Org Owners create tailored roles with toggleable permissions and assign them across the organization or to specific teams.

Who can create and manage Custom Roles?

Make says Org Admins and Org Owners can create Custom Roles. They can also edit, duplicate, delete, and assign those roles as the organization’s access requirements change.

Which Make plan includes Custom Roles?

Custom Roles is available on Make’s Enterprise plan. The supplied announcement does not list an add-on price or confirm availability for other plans.