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Perplexity announced the Perplexity Health Advisory Board, a small group of physicians, researchers, and health-tech leaders advising on evidence-based product decisions, content quality, and patient safety. The board will help ensure medical accuracy and that AI supports clinician–patient decision-making.
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31 minConference
Tanya Van Gastel presents the APEX framework for making products discoverable in AI-powered search engines like ChatGPT and Google's AI Overviews. She explains how AI is fundamentally changing product discovery and buyer behavior, then breaks down five critical components: Authority (being cited as a solution), Presence (visibility across search platforms), Expertise (creating high-quality money pages), Endorsements (off-site validation), and Extractability (making content easy for AI to process). The talk emphasizes quality over quantity, with data showing 50% of SaaS SEO revenue comes from fewer than 10 high-performing pages.
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