Framer Bundles Free Custom Domain With Annual Site Plans.

Framer is bundling a free custom domain for one year with annual site plan upgrades, announced on LinkedIn this week. The website builder has partnered with domain registrar Hover to connect domains seamlessly to Framer sites.

The promotion targets users upgrading from free or monthly plans to annual billing. Once upgraded, users can claim their domain through the Domains section of their site settings.

Users must upgrade their site to a yearly plan to qualify. After upgrading, they navigate to the Domains section and select "Claim a free custom domain." The integration with Hover handles domain registration and DNS configuration automatically, removing technical setup steps that typically slow down site launches.

The offer covers the first year of domain registration. After that, users will need to renew through standard domain pricing.

Custom domains remain a key step for small businesses moving from prototypes to production sites. While Framer provides free subdomains on its platform (framer.website), a custom domain signals credibility and improves search visibility.

The timing aligns with broader efforts by website builders to reduce friction for non-technical users. Webflow and Squarespace have long included domain registration in their workflows; Framer's partnership with Hover brings similar convenience to its platform.

For teams already paying monthly for Framer, the math is straightforward: annual billing typically offers savings, and the domain bundle adds another 10-15 dollars in value depending on the TLD.

Framer has been shipping product updates at a steady pace. Recent releases include drag-and-drop reordering and layer locking for on-page editing, and custom distribution controls for A/B tests. The company also teased an "F1" product launch slated for Q2 2026, though details remain scarce.

The domain promotion is less about new features and more about packaging: it lowers the barrier for solo founders and small teams to commit to annual plans while removing a common setup headache. For users already planning to buy a domain separately, the offer saves a step and a checkout.

Framer has not disclosed how long the promotion will run or whether it applies to all plan tiers. Users interested in the offer should check current eligibility in their account settings.