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Introduction to Product Design

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About this event

What to expect

Product Design sits at the intersection of creativity, research, and technical execution—turning complex problems into elegant digital experiences. This introductory session at BrainStation Toronto demystifies the Product Design process and shows how modern designers combine user research, prototyping, and design thinking to build products that people genuinely love to use.

What You'll Learn

Led by Stephen O'Connell, Principal UX Designer at Amazon with a distinguished background at IBM and Autodesk, this event provides a comprehensive introduction to Product Design fundamentals:

  • What Product Design Really Is: Understand how Product Design bridges user needs and business goals through systematic research, rapid prototyping, and continuous testing
  • Design Thinking in Action: Explore the frameworks and creative processes that power innovative digital products—from initial concept through to launch
  • Building Your Design Skillset: Discover how BrainStation's Product Design Certification can equip you with practical skills for the next era of digital transformation

Stephen brings a unique perspective, combining design leadership with software engineering expertise. His work has been featured in the IBM Systems Journal, and he's consistently championed human-centered design to deliver measurable business impact at Fortune 500 companies.

Why Product Design Matters

Product Designers put people at the center of technology—shaping experiences that feel intuitive, engaging, and genuinely valuable. Whether you're interested in transitioning into design, adding UX skills to your current role, or simply understanding how great digital products come to life, this session offers practical insights into how design teams collaborate with product managers and engineers to turn ideas into reality.

This 60-minute in-person event takes place at BrainStation's Toronto campus on Front Street. You'll have the opportunity to ask questions directly and connect with others interested in design. BrainStation has hosted over 80,000 attendees globally at similar events, creating an engaging learning environment with industry experts.

Perfect for anyone curious about design careers, product managers wanting to work better with designers, developers interested in UX principles, or entrepreneurs building digital products. No prior design experience required.

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