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TMM IRL: Optimise Everything! From AIO to SEO and beyond

Event artwork for TMM IRL: Optimise Everything! From AIO to SEO and beyond

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About this event

What to expect

Looking to cut through the noise of AIO, SEO, and multi-channel marketing? This Southampton meetup brings marketers together for an evening of practical insights on optimising your brand presence across every platform that matters — from traditional search engines to AI-powered discovery and social platforms like TikTok and YouTube.

What You'll Learn

Mike Essex, Founder of Devise Marketing and Fellow of the Chartered Institute of Marketing, will share over 20 years of hard-won experience in digital marketing. His talk, "Optimise Everything! From AIO to SEO and beyond," tackles the challenge every modern marketer faces: how to maintain visibility across an ever-expanding landscape of platforms whilst staying sane and working within real-world budget constraints.

Expect actionable tactics rather than theory. Mike will demonstrate where to focus your efforts for maximum impact, share real-world examples from clients including ESET and Checkatrade, and highlight critical mistakes to avoid. Whether you're wrestling with algorithm changes, concerned about AI-generated content flooding search results, or struggling to adapt to evolving search behaviours, this talk offers clarity and practical direction without requiring you to abandon strategies that already work.

Event Format

The evening kicks off at 18:00 with networking over drinks at Clockwise Southampton, a professional workspace that balances productivity with personality. Talks begin at 18:30, wrapping up by 19:15 to allow ample time for conversation, connection, and knowledge sharing with fellow Southampton marketers. The event concludes at 19:45, giving you a full evening of insights and new contacts.

This isn't a sales pitch disguise — The Marketing Meetup operates in 'listen' not 'sell' mode, creating a genuinely supportive community environment. Whether you're a solo marketer, part of an in-house team, or working at an agency, you'll find peers facing similar challenges and opportunities.

Who Should Attend

This meetup suits marketers at any level who need to navigate the complexities of modern search optimisation. You'll benefit particularly if you're responsible for multi-channel visibility, working with limited resources, or trying to future-proof your marketing strategy against rapid technological change. The informal, friendly atmosphere makes it equally valuable for seasoned professionals and those newer to digital marketing.

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