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Barcelona Workshop: AI Business Transformation

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About this event

What to expect

Barcelona: AI Business Transformation — a 4-hour hands-on workshop designed to elevate you from tool-user to system-builder. This intense session targets practical frameworks for selecting, integrating, and scaling AI across marketing, sales, and operations. The program converges on a three-stage evolution (Standard, Expert, Professional) and delivers a concrete playbook you can deploy in your business from Day 1. If you’ve ever felt overwhelmed by a flood of AI tools, this workshop helps you move beyond tool-chasing to architecting an end-to-end AI-enabled workflow.

What you’ll do and learn:

  • The Art of Selection: Establish Marketing Selection Logic for choosing between large language models (LLMs) like ChatGPT, Gemini, and Claude based on your brand voice, plus how to weave Freepik into a cohesive content workflow. See and compare strengths, trade-offs, and integration points.
  • Sales Architecture: Define when to deploy autonomous voice agents versus chatbots, and evaluate stacks including GHL (GoHighLevel), ElevenLabs, Vapi, and Apify to optimize lead generation and conversion.
  • Operational Workflows: Learn how to use n8n as the central nervous system to link disparate tools into a self-operating business engine with minimal manual handoffs.
  • Infrastructure Thresholds: Build a decision matrix for data security and deployment models, including cloud APIs vs local models hosted on a VPS or high-performance setup (Antigravity reference) for sensitive data.

Outcome:

  • A Strategic Compass you can trust: a personalized AI workflow and framework to evaluate, select, and scale technologies as the landscape evolves.
  • A clear path away from “tool churn” toward building your own company brain.

Format and logistics:

  • Date and time: Wed, Mar 25, 2026, 16:30–20:30 (4 hours)
  • Location: Barcelona, Spain (in-person event) hosted by DMK Tribe / MOB Makers of Barcelona
  • Capacity: Limited to 25 participants for focused interactions
  • Investment: €40
  • What to bring: a laptop for hands-on building
  • Registration: Reserve your seat via the Meetup page and payment details provided on the event page

Speaker:

  • Sergio Martínez, Barcelona-based commercial leader with 10+ years scaling SaaS, Retail, Hospitality and Pharma; founder of Pixen Marketing—specializing in marketing and sales automation AI solutions.

About the community:

  • DMK Tribe/MOB Barcelona supports makers, marketers, and builders who want to innovate with AI and automation while fostering collaborati

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