Wix
Wix has shared new details about Wix Harmony, an upcoming AI website builder positioned as part of the company’s vision for the future of web creation. In a LinkedIn post, CEO and co-founder Avishai Abrahami described Harmony as Wix’s answer to changing user needs, with a focus on giving customers more control over how websites are built.
Key details from the announcement:
- Wix Harmony is described as an AI website builder.
- The product is designed to keep users “in the driver’s seat” rather than fully automating decisions.
- Abrahami highlighted flexibility and power of vibe coding as a core part of the experience.
- Wix framed Harmony as a response to a new era of web creation shaped by AI-assisted workflows.
- The post links to a longer perspective piece from the CEO on Wix’s strategy and product direction.
For small business owners and builders, this suggests Wix is investing in AI tools that may offer faster website creation without removing hands-on control. It also signals growing competition in AI-powered site building, especially for users who want both automation and customization.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.
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