Noloco Releases New Theme Options, Asks Users to Pick Their Favorite.

Noloco has released two new theme options for its business app platform and turned the rollout into a community poll, asking users to choose between a minimalist aesthetic and a bolder, brand-forward look.

The no-code platform announced on LinkedIn that internal debate over the new themes led the team to open the decision to its user base. The two options reflect diverging design philosophies: one prioritizes a clean, neutral interface designed for readability and reduced visual fatigue, while the other leans into contrast and stronger brand color for a more distinctive look.

The move follows recent product updates aimed at agency users and project teams, including native time tracking and record history tracking for client projects.

For platforms like Noloco, which position themselves as flexible operating systems for agencies and service firms, UI theming is more than cosmetic. Teams building client portals or internal tools often need their apps to align with brand guidelines or client expectations. A theme that works for a legal consultancy may not suit a creative agency.

The split between neutral and high-contrast themes mirrors a broader tension in SaaS design. Clean, low-contrast interfaces have dominated productivity software in recent years, following accessibility standards and minimizing distraction. But some users and design teams argue that muted palettes can feel generic or difficult to navigate at scale, particularly in tools used for client-facing work.

Noloco's approach of releasing both options and asking users to weigh in suggests the company recognizes that one style won't fit all use cases. The poll also doubles as user research, giving the team direct feedback on preferences before committing to a default or recommended theme.

While Noloco has not published detailed documentation on the new themes yet, the description in the LinkedIn post points to adjustments in color contrast, typography weight, and possibly button or navigation styling. The neutral option likely reduces background contrast and uses softer accent colors, while the high-contrast version would emphasize brand colors in headers, CTAs, and navigation elements.

For teams using Airtable or other databases as backends, theme changes in Noloco would apply across all connected apps, making it easier to maintain visual consistency without custom CSS.

The timing of the release aligns with Noloco's recent focus on agency workflows. Over the past quarter, the company has introduced features tailored to client delivery teams, including Gantt chart improvements and an AI assistant named Nola for automating project tasks. Theme customization fits into that strategy by giving agencies more control over how their tools present to clients.

Opening design decisions to user polls is not common among no-code platforms, where feature roadmaps are typically driven by internal product teams or customer advisory boards. Noloco's approach suggests confidence in its community and a willingness to let user preferences shape the product publicly.

The poll also serves as organic engagement. By framing the release as a debate and inviting users to take sides, Noloco turns a feature announcement into a conversation. Whether that translates to meaningful product direction or simply validates an existing internal preference remains to be seen, but the tactic is transparent and user-centric.

For agencies and teams already using Noloco, the new themes should be available in project settings. The company has not indicated whether additional theme options or full white-labeling will follow, but user response to this poll may influence that roadmap.