Databutton Rebrands to Riff, Shifts From App Builder to ERP-Connected AI Agents.

Databutton has rebranded as Riff and pivoted away from its AI app-building roots to focus on autonomous agents that connect directly to enterprise resource planning systems. The company announced the shift on LinkedIn, positioning the new product as infrastructure for businesses that want AI to take action inside systems of record rather than build prototypes around them.

The repositioning is stark. Where Databutton once sold plain-English app creation, Riff now sells AI teammates with email addresses and Slack handles that autonomously handle procurement follow-ups, invoice matching, RFQ turnarounds, and supplier negotiations. The company claims these agents run on ERPs like SAP, Infor LN, IFS, and Microsoft Dynamics 365, reading and writing data through the system of record rather than sitting in parallel tools.

Riff's messaging targets operational roles, not IT. The LinkedIn post repeatedly calls out "doers" who want to "execute instead of planning all day" and emphasizes shipping real business outcomes over demos. It's a direct pivot from the company's previous app-building focus, which competed with platforms like Bubble and Glide.

The product connects to HubSpot, Notion, QuickBooks, Outlook, and SharePoint in addition to ERP systems. Riff agents handle judgment calls using large language models while routing routine work through deterministic tools. According to the company's site, every agent action is typed, permissioned, and reversible.

Riff offers pre-built agents for procurement, customer experience, planning, and finance. The procurement agent automates confirmations, follow-ups, invoice matching, RFQs, renewals, and replenishment. The finance agent reconciles payments, chases missing documents, and flags margin issues. The company claims it can deploy the first agent live in weeks.

The shift puts Riff in direct competition with robotic process automation vendors and workflow platforms like Zapier and Make, but with deeper ERP integration and agentic autonomy. Rather than triggering predefined workflows, Riff agents are designed to handle exceptions, ambiguity, and multi-step tasks that cross systems.

Riff also introduced "Riff Works," a service layer where the company's team helps customers get agents into production. This suggests the company is betting on implementation complexity as a differentiator, rather than pure self-service.

The product is available now at riff.new. Existing Databutton users will need to evaluate whether the new direction aligns with their use case or if they should migrate to other AI app builders. The company has not clarified how it will support legacy Databutton projects.

Riff lists customers including ENRX, XXL, Glamox, Melbye, Aker Qrill, Aars, and Accru on its homepage. The company is also running procurement agent building days for prospective users who want hands-on onboarding.