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Build Right Live: How I Built My Own AI Marketing Tool — The Production-Ready Way

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Event artwork for Build Right Live: How I Built My Own AI Marketing Tool — The Production-Ready Way

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About this event

What to expect

Ever wondered what separates a working AI prototype from a production-ready tool you'd actually trust in your business? Martin Sandhu built a custom AI marketing tool using Claude Code — not as a tech demo, but as a real system that automates his content research workflow. In this 45-minute live session, he'll demo the finished product and walk through exactly how he built it.

The tool pulls data from Google Search Console and Analytics, identifies relevant online conversations, runs keyword research, and generates actionable content ideas — all without relying on multiple SaaS subscriptions or hiring developers. You'll see the complete system in action, learn why Martin chose Claude Code over alternatives like Lovable, Bolt, and Cursor, and discover what "production-ready" actually means (and why most AI builds fall short).

Who Should Attend

This session is designed for:

  • Founders exploring AI coding tools who haven't built anything substantial yet
  • Tinkerers with prototype projects built in Lovable or Bolt that never made it to production
  • Business owners paying for multiple SaaS tools they could potentially replace with custom builds
  • Non-technical builders curious about what's realistically achievable with AI-assisted development

What You'll Learn

Martin will cover:

  • Live demo of a working AI marketing tool built for real business use
  • Tool selection rationale — why Claude Code and what other tools get wrong
  • Production readiness checklist — the gaps AI coding assistants won't tell you about
  • Real-world application — how to identify automation opportunities in your own workflow

With 20+ years building products and running businesses in health, tech, and regulated industries, Martin brings a founder's perspective to AI development. He also runs Built in Notts, Nottingham's tech community, and has been working with AI coding tools since their earliest releases.

No installation required — you'll be watching Martin work through the build and explain his decisions, with opportunities to ask questions in the live chat. Registrants receive the recording, but attending live gives you direct access to ask about your specific use case.

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