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The Marketing Meetup IRL: Liverpool

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What to expect

Learn how Google AI performs in real campaigns at this friendly, in-person marketing meetup in Liverpool on 15 September 2026.

Hosted by The Marketing Meetup at Uniform, the evening combines practical learning with relaxed, no-pressure conversation. It is designed for marketers and the marketing-curious who want to keep pace with changes in digital advertising, exchange knowledge and meet like-minded people in a welcoming environment.

Mastering Google AI through real-world testing

Ethan Lambert, Director at Run At Light Media, will present Mastering Google AI: What Real-World Testing Reveals. Google’s AI is reshaping how advertising campaigns are built, optimised and scaled,but important questions remain about how much control advertisers have.

Since the launch of AI Max, Ethan has conducted hundreds of experiments across ecommerce and lead-generation accounts. His talk will separate fact from fiction and examine how Google’s AI responds to different inputs, settings and optimisation strategies.

Attendees can expect to:

  • Understand AI Max: learn what it is, how it differs from Performance Max and other Google AI campaign types, and where it may fit within a wider strategy.
  • Review real evidence: explore where AI Max performs well, where it falls short and which common pitfalls advertisers should avoid.
  • Apply a practical framework: gain a clearer approach to setting up, optimising and controlling AI Max for ecommerce sales and lead generation.

A meetup built around kindness, not sales pitches

This is an informal two-hour gathering where attendees are welcome to arrive in “listen mode”. The focus is on useful ideas and genuine human connection rather than selling, forced introductions or “networking bingo”. Whether you work in marketing every day or are simply curious about the field, the format leaves room to listen, ask questions and share experiences at your own pace.

The schedule is:

  • 6:00 pm: Doors open, with snacks and informal conversation
  • 6:30 pm: Welcome and speaker session
  • 7:15 pm: Open conversation and time to make new connections
  • 8:00 pm: Event closes…

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