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Utilising ChatGPT for your Business

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About this event

What to expect

Unlock practical AI benefits for SMEs with a focused, in-person workshop in Leicester. Utilising ChatGPT for your Business is a one-day action-planning session designed to introduce business owners and marketing managers to the potential of ChatGPT and Generative AI. Delivered in Leicester by East Midlands Chamber and funded via UKSPF, this workshop equips you with concrete steps to streamline customer interactions, content creation, and marketing using AI in your day-to-day operations.

What you’ll gain from the day:

  • A clear understanding of what ChatGPT is, how it works, and how to prompt it effectively for business tasks
  • Hands-on guidance on using ChatGPT for content creation, customer service, and automated responses
  • Practical tips for integrating AI into your business strategy with minimal risk and clear ethical considerations
  • Real-world case studies showing how SMEs have successfully adopted ChatGPT to gain a competitive edge
  • An action-oriented takeaway plan you can implement immediately in your business

Who should attend:

  • Established SMEs located in Leicester city looking to pilot or scale AI-powered workflows
  • Business owners and marketing managers who want to harness AI without needing prior AI expertise

What’s covered:

  • Introduction to ChatGPT and its capabilities
  • Understanding prompts and how to tailor prompts to business needs
  • Using ChatGPT for content creation and marketing
  • Case studies of successful AI adoption in small businesses
  • The future of Generative AI and practical considerations for implementation and ethics

Outcomes:

  • A solid understanding of ChatGPT’s role in your operations
  • Actionable strategies to improve customer service and content workflow with AI
  • Practical steps and timelines to integrate AI into your business process
  • Ethical considerations and risk management when deploying AI
  • Confidence to experiment with AI and generate measurable improvements

Important details:

  • Date: 3 March 2026, 9:30am – 4:00pm
  • Location: Mercure Leicester The Grand Hotel, Leicester, LE1 6ES (in-person)
  • Status: This event is fully booked with registrations closed
  • Eligibility: Open to established SMEs located in Leicester city and funded by UKSPF through East Midlands Chamber
  • Organiser: East Midlands Chamber
  • Presenter(s): Includes industry experts and panelists such as Martin Broadhurst

Note: Registrations are closed, but this page provides context on the topics and potential benefits of adopting ChatGPT in a

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