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AI Forum 2026 Kuala Lumpur

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What to expect

WAN-IFRA's AI Forum 2026 in Kuala Lumpur on 12 August 2026 brings together news media leaders to explore how artificial intelligence is fundamentally reshaping journalism at an unprecedented pace. As AI adoption explodes globally — with 1.7-1.8 billion people now using AI tools and a $12 billion consumer market built in just two and a half years — newsrooms are racing to keep up with transformation that would have taken decades in previous technology cycles.

This forum addresses the critical shift happening right now: AI is moving from cautious experimentation to large-scale deployment. According to WAN-IFRA's AI in Media initiative lead Ezra Eeman, early adopters have already demonstrated measurable productivity gains and market differentiation, creating urgent pressure for company-wide implementation across the industry.

What You'll Learn

The programme explores cutting-edge developments transforming news operations:

Agentic AI & Workflow Integration — Discover how AI agents with multi-step reasoning capabilities are being embedded directly into editorial and business workflows, moving beyond simple tools to systems that act autonomously on behalf of users. Learn about Model Context Protocol (MCP) and tool orchestration strategies.

Scaling AI for ROI — Understand how leading publishers are industrialising AI within their organisations, creating production environments that deliver sustainable, measurable returns on investment rather than one-off experiments.

Audience & Distribution Revolution — Explore how traditional search is giving way to answer engines, chat interfaces are proliferating across platforms, and sophisticated recommendation systems are redefining how audiences discover and consume news content.

Newsroom Capability Building — See practical examples of AI enhancing workflows, improving operational efficiencies, and dramatically increasing productivity across editorial teams.

Governance, Trust & Ethics — Navigate critical issues around regulation, copyright protection, deepfake detection, and safeguarding journalism's public value in an AI-saturated information environment.

Local Innovation Showcase — Gain insights from best-in-class case studies featuring Malaysia's leading publishers and how they're adapting AI strategies to local market conditions.

Who Should Attend

This forum is designed for news media executives, editors, technology leaders, and product managers who need to understand and imp

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