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The European Chatbot & Conversational AI Summit – March 17-19, 2026

Event artwork for The European Chatbot & Conversational AI Summit – March 17-19, 2026

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About this event

What to expect

The European Chatbot & Conversational AI Summit returns to Edinburgh for three days of deep-dive exploration into the rapidly evolving world of conversational AI, generative AI, and agentic AI systems. Taking place at the historic John McIntyre Conference Centre at Edinburgh University, this in-person summit brings together industry executives, AI adopters, and technology leaders from across Europe to explore how organisations are turning AI agents from demos into production-ready solutions.

What Makes This Summit Essential

This isn't your typical AI conference filled with theoretical discussions. The summit focuses on actual implementation strategies that work in real-world enterprise environments. You'll discover how major brands like Adobe, HSBC, Mercedes-Benz, BMW, NatWest, and Accenture are leveraging ChatGPT, Claude, and other AI platforms to reduce costs and boost revenues through conversational interfaces.

The 2026 programme addresses the most pressing challenges facing AI implementers today: moving beyond landing pages to actual launch, achieving production-grade AI agent deployments, and navigating the complex landscape of the EU AI Act while maintaining ethical AI practices.

Key Topics and Sessions

Attendees will explore cutting-edge topics including human-centric conversational design, where AI systems prioritise user experience over pure functionality. The summit features dedicated tracks on voice AI agents, examining how voice-powered interfaces are transforming customer interactions and internal operations. Sessions on generative AI and data analytics provide hands-on insights into experimenting with and deploying generative AI technologies at scale.

A major focus area is agentic AI — exploring autonomous AI agents capable of decision-making and real-world problem-solving. You'll learn from leaders who have successfully deployed AI agents in production environments, discovering the strategies, tools, and frameworks that actually work. The summit also tackles critical issues around safety, security, and governance, helping you build trustworthy AI systems that comply with emerging regulations like the EU AI Act.

Who Should Attend

This summit is designed for CX leaders, AI strategists, product managers, conversation designers, and technology executives responsible for imp

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