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Building Agents: You're hiring a teammate not shipping a feature

Event artwork for Building Agents: You're hiring a teammate not shipping a feature
About this event

What to expect

Learn how to manage AI agents as trusted teammates, not conventional software features, in this online product management session on 25 November 2026 at 7:30 PM.

Building an agent requires a different lifecycle and product management playbook. Robbie McFarlane, Senior II Product Manager at HubSpot, will explain how to move an AI agent from a promising demo to a dependable system that delivers customer outcomes.

Drawing on 18 months spent working exclusively on AI agents, including agents that resolve HubSpot support queries and capture and convert demand, Robbie will cover:

  • Defining an agent’s role and responsibilities
  • Onboarding and training it like a new employee
  • Supervising performance through evaluations
  • Upskilling the agent through experiments
  • Expanding its authority as trust grows

Hosted by Liz R. and Carly E. for the Cambridge Product Management Network, this session is aimed at product managers and others working across AI applications, customer experience, innovation and software product management.

The event takes place online at 7:30 PM on Wednesday, 25 November 2026. The access link will be visible to registered attendees; the source does not specify a timezone.

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