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GreenSEO: Sustainability In The Age of AI

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About this event

What to expect

GreenSEO brings sustainable SEO and AI strategy to Brighton on 7 October 2026, helping digital teams reduce emissions without losing performance or impact.

Part of the BrightonSEO Fringe, this free, in-person event asks a timely question: can SEO professionals reduce the environmental footprint of the web? Across two expert-led talks, an interactive Q&A and relaxed pub networking, attendees will examine how smarter SEO practices, responsible AI workflows and sustainable digital strategies can lower website carbon emissions.

Talks and speakers

Kiri Nowak, AI Copy vs Human Copy Explore the hidden energy costs associated with using generative AI for content creation. The session will consider how teams can benefit from AI-powered efficiency while making more informed, sustainable choices about when and how the technology is used.

Ed Chinn, Influence for Impact: Getting Sustainable AI Past the C-Suite Learn how to turn environmentally responsible AI practices into a credible business case. This talk focuses on securing support from decision-makers and winning senior-level buy-in for more sustainable approaches to AI.

Jimmy Dorrell also appears in the published event line-up.

Who should attend?

Organised by GreenSEO, the evening is designed for SEO professionals, digital marketers and technology leaders who want to connect commercial digital performance with environmental responsibility. It should be particularly relevant to people shaping content workflows, introducing AI into their organisations, advising clients or trying to influence sustainability policy.

No specific experience level is stated, so the event offers a useful meeting point for both practitioners already working on greener digital projects and those beginning to investigate the carbon impact of websites and AI.

Format and practical details

Expect a friendly, discussion-led two-hour programme featuring:

  • Two expert presentations
  • An interactive audience Q&A
  • Informal, pub-fuelled networking with fellow green web advocates…

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