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UX Brighton 2026: Emerging Methods

Event artwork for UX Brighton 2026: Emerging Methods
About this event

What to expect

UX Brighton 2026 is a one-day conference on emerging UX methods, taking place at Brighton Dome in Brighton on Friday 6 November 2026.

The fundamentals remain familiar,understand what people need, design solutions, test them and build them,but the methods available to UX teams are rapidly multiplying. This conference is designed to help attendees separate genuinely useful developments from noise, understand which techniques translate effectively into UX practice and identify established approaches that new technology has finally made practical.

What to expect

The programme brings together practitioners working at the edges of UX research, design and product development. Rather than focusing on novelty for its own sake, the day will explore what is actually working across new research techniques, design tools, testing methods and ways of working.

Confirmed speakers include:

  • Vivek Gopinath, Lead User Researcher at IBM, whose mixed-method practice spans qualitative and quantitative research, machine learning, heuristic analysis, eye tracking, behavioural studies, cognitive psychology and predictive UX. His work examines how AI-driven personalisation can anticipate user needs while maintaining a deep, empathetic understanding of behaviour.
  • Prama Ayalasomayajula, a research leader at HubSpot with experience in service design, small-business products, Zalando sellers and Meta Shops. Her work investigates why discovery breaks down, how scalable UX processes hold together and what service blueprints can reveal beyond standalone insights.
  • Chiara Scarabotti, UX Lead at Springer Nature, specialising in complex publishing flows and multi-persona journeys. She focuses on problem framing, information architecture and turning messy systems into transparent, actionable practices for cross-disciplinary teams.
  • Kathy Neuss, Head of Research at Mercator Digital, with more than 25 years of experience across government, corporate and agency settings. She combines qualitative depth with quantitative rigour and has influenced major HMRC services through research, behavioural groupings, mental models and journey mapping.
  • Max Borodin, Senior Product Manager at Simple, who explores behavioural design, gamification, conversational coaching and AI in products intended to support long-term behaviour change. He also experiments with using AI to accelerate…

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