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design + AI 2026: Brighton Design Conference on AI, UX and Product Design

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What to expect

design + AI 2026 brings designers, UX teams and product leaders to Brighton on 24–25 September for practical insight into AI-enabled design.

Rather than focusing on hype or isolated tool demos, this two-day conference examines how artificial intelligence is changing the real work of research, prototyping, product delivery, creative exploration and leadership. More than 500 attendees are expected to explore where AI is already useful, where human judgement remains essential and how teams can apply new capabilities without sacrificing quality.

What to expect

The programme combines hands-on workshops, keynote talks, practical case studies, panel discussions and candid conversations. Topics will include:

  • How product, UX and creative teams are using AI in practice
  • AI-assisted design workflows, prototyping and delivery
  • Generative AI’s impact on research, content, strategy and creative exploration
  • The continuing importance of taste, critical thinking and human judgement
  • Leading design and product teams through changing tools and expectations
  • Creating useful, ethical and human-centred AI-powered products
  • Where designers can contribute the greatest value as AI becomes routine

Contributors will include designers, founders, researchers, product leaders and AI practitioners. Announced participants come from organisations including AirOps, Big Medium, Inanimate, Superside, Intercom, Near Future and Focaldata, with further speakers and workshop leaders to be revealed. The programme is curated by Andy Budd, the design leader behind UX London and Leading Design, and organised by Product Unleashed.

Two distinct conference days

Thursday 24 September is dedicated to workshops and a Leadership Forum at selected venues across Brighton. Guided exercises will help participants test emerging AI design methods, investigate AI-assisted workflows and build practical confidence. The Leadership Forum offers senior design, product and CX leaders a focused setting to discuss adoption decisions, organisational change and the pressures facing their teams.

Friday 25 September brings everyone together at Brighton Dome Corn Exchange for talks, case studies and keynotes, followed by a closing drinks reception. The venue is close to Brighton Station; [travel information is available from Brighton Dome](https://brightondome.org/plan-y

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The main stage at Create With 2026 with a full room
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A panel on the main stage

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