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AI Fundamentals Lunch & Learn - Practical AI for SME Growth

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About this event

What to expect

SME leaders often struggle with implementing AI not because they lack access to tools, but because they don't know where it fits or how to roll it out without disrupting their teams. According to a late 2025 survey by Sales and Marketing Engineers, 61% of SME leaders cite skills and change management as their biggest AI barrier — not budget or technology. This free 45-minute in-person lunch session at Crawley Innovation Centre cuts through the noise and delivers practical, systems-minded guidance on AI adoption for small and medium-sized businesses.

Who Should Attend

This session is designed for business owners, directors, and team leads at SMEs who want clarity on where AI can genuinely help their operations. Whether you've experimented with ChatGPT, delegated AI exploration to a team member, or sat through webinars that raised more questions than they answered, this lunch and learn offers a clear path forward. It's for leaders looking to move beyond one-off experiments toward repeatable, embedded processes across sales, marketing, operations, finance, customer service, and admin.

What You'll Learn

In 45 minutes of focused content plus 15 minutes of live Q&A, host Stefan Buss BSc(Ind Eng) — founder of Sales & Marketing Engineers — will cover:

  • Where AI genuinely helps across an SME, and where it falls short
  • Moving from prompts to process: how to create repeatable brief-to-output workflows
  • Custom GPTs, Projects and Gems: what they are and when they're worth building
  • Practical use cases you can test immediately: research, content creation, admin automation, client communications, and internal documentation
  • Rolling AI out across your team without resistance, confusion, or risk

The session is followed by informal discussion over lunch, where you can bring specific questions and connect with other local business leaders tackling similar challenges. A light lunch is included, and attendees are welcome to stay for the rest of the day to hot-desk at the Crawley Innovation Centre as part of their "Work from Here Wednesday" initiative — an ideal opportunity to implement what you've learned while it's fresh. More details about hot-desking.

Why This Session Exists

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