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Using AI with confidence: From theory to practical application

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About this event

What to expect

If you're a freelancer, business owner, or corporate professional who uses AI tools but feels unsure about when and how to apply them effectively, this hands-on masterclass in Rotterdam will help you bridge the gap between AI theory and practical application. Too many professionals are using AI randomly rather than strategically — this session will change that.

What You'll Learn

Led by Dr. Fabio Gori, an AI Transformation Consultant with over 20 years of experience spanning academia and industry, this interactive workshop covers the foundations you need to use AI with confidence. The session is split into two practical parts: first, understanding how AI actually works and why it matters for your business; second, applying that knowledge to real-world use cases with hands-on prompt-writing exercises you can use immediately in your professional work.

Whether you're currently using ChatGPT, Claude, Gemini, or Perplexity in your daily workflow, this masterclass will help you move from surface-level experimentation to strategic implementation. You'll learn when NOT to use AI just as much as when to use it — a critical distinction many users overlook.

Who Should Attend

This session is designed for freelancers, solopreneurs, employees, and business owners who want to integrate AI into their work strategically. No technical background is required — the focus is on practical application rather than complex theory. If you're asking questions like "How does AI actually work?", "When should I avoid using it?", or "How can I apply this to my real business challenges?", this event will give you clear, actionable answers.

Event Format

The two-hour masterclass runs from 2:00 PM to 4:00 PM at W70.Club near Rotterdam Centraal station. The agenda includes welcome and introductions, an interactive masterclass on AI fundamentals, a Q&A session, a break, followed by Part 2 covering practical use cases with a hands-on prompting exercise. The session concludes with networking and drinks, giving you the chance to connect with other professionals exploring AI in their work.

Doors open at 1:45 PM, and the event is limited to ages 18+. The venue is conveniently located on the first floor at 70 Weena, with entrance from Weena Centraal, making it easily accessible by public transport, bike, or on foot from Rotterdam's main train station.

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