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TechBirmingham × Total Sales Solutions: Using AI to Grow Sales

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About this event

What to expect

Business owners and sales leaders in Birmingham looking to leverage AI for sales growth will find practical, actionable guidance at this workshop hosted by TechBirmingham and Total Sales Solutions. The session cuts through AI hype to focus on real-world applications that are already transforming how sales teams work — from content creation and lead qualification to proposal development, onboarding, and sales playbook creation.

This forward-looking workshop demystifies artificial intelligence by clearly defining what AI is and what it isn't, then explores how tools like ChatGPT and other AI platforms are being used across sales organizations today. Rather than focusing on automation that replaces human relationships, the session emphasizes how AI can support and enhance the sales process — improving efficiency, consistency, and effectiveness while preserving the human element that drives successful selling.

What You'll Learn

  • Practical AI use cases specifically tailored to sales environments
  • Tool evaluation frameworks to identify which AI platforms best fit your sales process
  • Content creation workflows that save time while maintaining quality and brand voice
  • Lead qualification techniques using AI to prioritize prospects more effectively
  • Proposal development strategies that accelerate turnaround without sacrificing personalization
  • Onboarding and training applications to bring new sales team members up to speed faster
  • Sales playbook optimization using AI insights to refine your proven methodologies

The workshop takes a responsible, measured approach to AI adoption — participants will gain guidance on implementing these technologies thoughtfully, understanding limitations, and ensuring AI enhances rather than complicates their sales strategy. You'll walk away with concrete next steps to confidently integrate AI into your sales operations, save valuable time, gain deeper insight from your sales data, and ultimately drive sustainable growth.

This session is ideal for business owners, sales directors, VP of Sales, revenue operations leaders, and anyone responsible for sales team performance who wants to understand how AI can create competitive advantage. Whether you're just beginning to explore AI or looking to expand your current usage, the practical focus ensures you'll leave with implementable strategies.

The event takes place at Innovation Depot

Create With Conference · Brighton

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600+ builders, honest implementation stories and hands-on workshops, once a year. The next edition is being planned.

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