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The AI-driven Business

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About this event

What to expect

The adoption of AI is accelerating across all sectors, but most business leaders struggle to move beyond pilots and proof-of-concepts into real transformation. This talk at Barcelona's Backstory English Bookshop will equip you with practical frameworks for successfully integrating AI into your organisation, drawing from 60+ real-world case studies across multiple industries.

What You'll Learn

Carlos Escapa, Executive in Residence at Across Legal and former leader at Amazon Web Services and Meta AI, will guide you through the critical success factors that distinguish companies growing 650% faster through strategic AI adoption from those stuck in tactical experiments. You'll explore:

  • Deconstructing AI jargon — cutting through the hype with plain language explanations of core AI concepts
  • Production-ready use cases — specific examples of AI implementations delivering results across verticals including legal, finance, retail, and public sector
  • Strategic versus tactical adoption — why the difference matters and how to shift from experimentation to transformation
  • Key success factors — the frameworks and approaches that separate AI leaders from laggards

Carlos brings unique Silicon Valley experience combined with European business perspective, having trained over 1,400 executives at ESADE, Berkeley-Haas, and IE Business School. His new book The AI-driven Business synthesises proprietary frameworks developed through years of helping organisations navigate the gap between AI potential and AI reality.

Who Should Attend

This event is ideal for business leaders, executives, entrepreneurs, and strategists looking to understand how AI can drive genuine business transformation rather than just technical innovation. Whether you're just beginning your AI journey or struggling to scale existing initiatives, you'll gain actionable insights applicable to your organisation.

The session runs 90 minutes with time for Q&A, taking place at Backstory English Bookshop — Barcelona's community hub for English-language cultural and intellectual exchange.

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