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Emerce AI Agents - Van Hype naar Impact

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About this event

What to expect

Join Emerce in Amsterdam on February 10, 2026 for Emerce AI Agents – Van Hype naar Impact, a full-day program that moves AI Agents from hype to real business value. This in-depth event gathers concrete applications, governance discussions, and practical implementation insights in a compact, high-value format designed for digital decision-makers. Expect a blend of keynote talks, inspiring case studies, knowledge sessions, and hands-on workshops that connect theory with real-world practice.

What makes this day special:

  • A focused, one-day agenda aimed at delivering tangible business outcomes through AI Agents
  • Clear distinctions between AI Agents and generic chatbots or generative AI tools, with guidance on when and how to deploy in teams and processes
  • Real-world case studies showing profitable uses, governance considerations, and practical implementation steps
  • Sessions on governance, ethics, data strategy, and organizational design to support responsible AI deployment
  • Interactive workshops and peer discussions that help you tackle your own challenges in marketing, operations, and customer experience

Format and audience:

  • A compact, selective day for around 150 digital decision-makers, balancing talks, case studies, and hands-on workshops
  • Keynotes and expert sessions from pioneers, complemented by legal and governance perspectives
  • Ample opportunities to network with peers, share experiences, and benchmark against similar organisations

Why you should attend:

  • Move beyond buzzwords and learn how AI Agents deliver measurable value today
  • Discover proven business cases and strategies to integrate AI Agents into your team and processes
  • Understand governance, risk, and ethical considerations to govern AI adoption effectively
  • Walk away with practical steps you can apply to processes, marketing, and customer experience to make them smarter

Who should attend:

  • Senior digital leaders, product managers, IT decision-makers, marketing and operations leads, and startup/scale-up founders exploring AI-driven automation and agent-based workflows

Location and date:

  • Amsterdam, February 10, 2026 (in-person)

Registration and further details:

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