Location TBC · Jaarbeurs Utrecht
Hosted by Webwinkel Vakdagen (WWV)
Webwinkel Vakdagen (WWV) returns to Jaarbeurs Utrecht on 7–8 April 2027 as the Netherlands' premier digital commerce event, bringing together over 13,000 e-commerce professionals for two days of intensive learning, networking, and discovery. For more than 18 years, WWV has been the definitive gathering place where digital commerce ambitions become reality through actionable knowledge, practical experience, and valuable connections. This edition features 200+ speakers delivering insights across the full spectrum of digital commerce challenges and 290+ exhibitors showcasing cutting-edge solutions. Whether you're scaling a webshop, optimising omnichannel operations, or navigating the latest AI integration strategies, WWV provides the external expertise you need to take your next digital step. What to Expect The event covers the most pressing topics in today's e-commerce landscape: - Marketing — Discover strategies for customer acquisition, retention, and engagement - B2B Commerce — Learn how business-to-business retailers are digitising and scaling - Logistics — Explore fulfilment innovations and supply chain optimisation - AI & Automation — Understand how artificial intelligence is transforming online retail - Omnichannel Strategies — Bridge the gap between online and offline customer experiences - Technology & Platforms — Evaluate solutions that drive efficiency and growth Who Should Attend WWV attracts e-commerce managers, digital marketing professionals, CTO/CTOs, logistics specialists, business owners, and anyone responsible for driving digital growth. Previous attendees have praised the event for its practical tips you can implement immediately, the opportunity to find new partners and solutions, and the chance to build meaningful connections with peers facing similar challenges. Format & Experience The two-day expo combines inspirational keynotes, detailed breakout sessions, and an expansive exhibition floor where you can explore solutions hands-on. The WWV Connect App helps you plan your visit, bookmark sessions, and connect with other attendees. Past speakers have included leaders from major Dutch retailers like Kamera Express, Kruidvat, and Douwe Egberts, sharing real-world case studies of profitable growth, customer loyalty programmes, and navigating market challenges. Testimonials from the 2026 edition highlight the event's value: Zandarix representatives n
