Barcelona · Fira Gran Via
Hosted by Shoptalk Europe
Shoptalk Europe 2027 brings 4,500+ retail leaders and technology innovators to Barcelona for three days focused on AI, automation and digital transformation. Taking place 1–3 June 2027 at Fira Gran Via in Barcelona, this large-scale retail innovation conference is designed for senior professionals from retailers, consumer brands, technology companies and investment firms. Organisers promise more than 180 speakers, alongside practical ideas, commercial tactics and connections that teams can use to drive transformation across physical and digital retail. The central theme explores how tomorrow’s consumers will discover, shop and buy both in-store and online. Expect discussion around the balance between AI-powered efficiency and the human authenticity needed to build lasting customer relationships. 2027 industry leadership The event’s advisory board includes senior figures responsible for data, AI, ecommerce, marketing, store concepts and omnichannel growth at organisations including Adidas, Ahold Delhaize, Boots, Clarins, COS, Diageo, LEGO Group, L’Oréal, MANGO and Mars Snacking. Members include Paula Bobbett, Chief Data & Digital Officer at Boots; Loretta Franks, Global Chief Data, Analytics & AI Officer at Mars Snacking; and Gerhard van der Bijl, Chief Technology Officer for Europe and Indonesia at Ahold Delhaize. The full 2027 agenda and speaker programme are not included in the published event information yet. Get tickets for Shoptalk Europe 2027
