Online
Hosted by Platypus Digital
This two-hour online GEO training helps charities adapt their content strategies for AI-powered discovery. It runs on 20 October 2026, 9–11am UTC. Led by Platypus Digital, the session explores how tools such as ChatGPT, Perplexity and Google AI Overviews are changing how people find information. Attendees will see real-world data and examples of shifts in search behaviour, learn why charities may have a natural advantage in AI search, and identify practical ways to improve their organisation’s visibility. What you’ll learn - How AI-powered search differs from traditional search engines - How AI search is affecting charity traffic, visibility and user behaviour - How generative search systems source, evaluate and surface content - How to balance audience-first writing with structures AI platforms can understand - Practical approaches spanning content, technical optimisation and brand strengthening - How to identify opportunities for greater discoverability across AI platforms The training is aimed at charity digital and content teams, SEO specialists, and people responsible for website content, thought leadership or supporter journeys. It is also relevant to organisations looking to future-proof their content strategy. The event is online and has a no-refunds policy. Platypus Digital offers discounts for customers buying multiple training sessions and for group bookings of more than six people; contact the organiser before booking to arrange group pricing. Get tickets for the GEO training
