Barcelona · Barcelona-Sants
Hosted by KP-Morgan Group
Explore digital transformation, AI, automation and customer experience at the in-person New Dawn Summit in Barcelona. Taking place on Wednesday 28 October 2026, from 9:00 to 18:30 local time, this 9.5-hour summit brings together leaders and professionals from healthcare, fintech, medtech and telecommunications. The focus is on turning technological and organisational complexity into practical, meaningful change. What to expect Expert perspectives will examine how digital transformation drives innovation and competitiveness, including: - The evolving role of AI in business transformation - Intelligent business automation and operational efficiency - Faster development and deployment of business applications - Better collaboration between business and IT teams - Delivering stronger customer experiences - Translating emerging trends into tangible organisational action The event is aimed at business leaders, transformation professionals, technologists and anyone keen to understand how AI and automation are reshaping work. It is an in-person summit with opportunities to exchange ideas and connect with professionals from several industries. Individual speakers and a detailed session agenda have not yet been published. The venue is Barcelona-Sants, 1 Plaça dels Països Catalans, 7, 08014 Barcelona. The event is organised by KP-Morgan Group. Tickets are non-refundable. Get tickets for the New Dawn Summit
