London · TBC
Hosted by Amber Williamson, Digital Willow marketing agency
Build a working AI lead-nurturing agent in half a day at this hands-on London workshop for senior directors, taking place on 21 October 2026. Turn warm contacts into an active sales pipeline Valuable enquiries can easily slip through the cracks when follow-up depends on memory, spreadsheets and limited time. This practical, in-person workshop shows you how to build Leonard: an AI marketing and sales agent designed around your own business, leads, tone of voice and sales process. Led by Amber Williamson, CEO of Digital Willow marketing agency, the session focuses on creating a working system rather than simply discussing AI strategy. During the afternoon, you will build the agent live in the room and begin using it to capture warm leads, automate follow-up and keep opportunities moving through your pipeline. What you’ll work on By the end of the workshop, you will have had the opportunity to: - Build a working AI lead-nurture agent using your own business context - Connect the agent to the inbox and calendar where your leads already live - Define exactly what qualifies as a lead within your organisation - Bring real, warm contacts into one straightforward system before leaving - Shape the agent around your preferred communication style and existing sales process No technical background is required. The workshop is intended for senior directors who want a more systematic approach to handling enquiries and nurturing potential customers. You should bring a laptop and have access to your inbox and calendar so that you can work with your own setup during the session. Format, support and pricing This is a half-day, hands-on workshop held in person in London on Wednesday 21 October 2026. The venue is currently listed as TBC, with the event page showing the SE1 3JW area. Tickets cost £1,495 per director. The price includes a two-week testing plan and a 30-minute one-to-one session with Amber after the build, giving you time to review how the agent performs beyond the workshop. Once the agent is live, there will also be a small ongoing usage charge from the AI platform provider; this will be explained on the day. The organiser lists a no-refunds policy. View the event and registration details
