Brighton
Hosted by AI in Media Institute
FLIRT 2026 brings a practical blueprint for responsible, AI-native organisations to Brighton on 2–3 November, spanning media, marketing and operations. Taking over West Street and satellite venues across Brighton, this two-day, in-person festival-conference examines how organisations can implement AI in the real world,not simply discuss its potential. The programme explores how to operationalise AI across teams, prepare people for changing roles and workflows, and build systems that can last. Organised by the AI in Media Institute, FLIRT expands on the sold-out 2025 AIMI Conference, which brought together 600 attendees and 40 speakers across two stages. Its 2026 edition widens the focus beyond creative AI to cover the complete structure of an AI-native organisation: culture, creativity, infrastructure, governance, talent and execution. What to expect FLIRT combines conference content with practical exploration and city-wide experiences: - The Main Stage hosts keynotes, major ideas and perspectives intended to shape the industry agenda. - The Future Stage tackles the workforce conversation, including what is changing, what is breaking and how organisations are responding. - The Startup Village presents early-stage AI companies through live pitches, investor access and direct industry exposure. - Specialist satellite zones feature live demonstrations of frontier technology, including robotics and real-time generative AI. - Hands-on workshops, immersive experiences and debates create space to test ideas rather than passively consume them. - Flirt After-hours extends the programme into Brighton and makes networking and conversation part of the wider festival experience. Who should attend? The event is designed for anyone whose work is being reshaped by AI. That includes founders, CEOs, CMOs, brand and agency leaders, creative directors, producers, publishers, journalists, broadcasters, musicians, artists, content creators and game developers. Product leaders, engineers, XR builders, startup founders and CTOs will be represented alongside operations, finance, legal, IP, risk, governance, HR, People and L&D professionals.… Register for this event
