Brian Krall, VP of Performance Marketing at Tovala, applies software‑developer practices to marketing: hypothesis testing, hackathon‑style ideation, and rigorous data analysis. His team runs two concurrent experiments in two‑week sprints to accelerate iteration and learning.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.




