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Scaling Content Creation With the Right Building Blocks

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About this event

What to expect

Content teams aren't failing because they lack creativity — they're failing because they can't scale it. This online session cuts through the chaos with proven frameworks for building sustainable content operations that work for humans and AI alike.

Hosted by Content Strategy Seattle, this session features content strategist Erika Heald, founder of Erika Heald Marketing Consulting and author of Content Foundations. Drawing from decades of experience leading content teams at Highwire PR, Anaplan, and Achievers, Erika walks through the four foundational building blocks that transform random acts of content into repeatable, scalable systems.

What You'll Learn

This session tackles the core problem every growing content team faces: how to maintain consistency and quality as you scale. You'll discover practical frameworks for:

  • Taxonomy design that improves findability and powers AI performance
  • Structured content templates that reduce rework and accelerate delivery
  • Brand voice documentation that enables anyone (including AI tools) to write on-brand
  • Governance frameworks that create clarity without bureaucracy
  • Cross-functional alignment around shared content systems

The approach is grounded in real-world examples from enterprise content operations, with actionable takeaways you can implement immediately — whether you're a solo content practitioner or leading a cross-functional team.

Why This Matters Now

As teams increasingly rely on AI tools and external creators, the need for clear content foundations has never been more critical. Without shared taxonomy, templates, and guidelines, you're essentially asking AI to guess what "on-brand" means. The result is inconsistent content that exhausts resources and dilutes strategy.

This session shows how foundational content assets don't just help human creators — they're essential infrastructure for AI-enabled content operations. You'll leave with a roadmap for building systems that scale sustainably, reduce rework, and align teams around consistent content delivery.

Who Should Attend

This session is ideal for content strategists, operations managers, marketing leaders, and anyone working across silos trying to bring order to content chaos. Whether you're exploring content operations frameworks, struggling with cross-team consistency, or looking to make

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