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Content in the Age of AI

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What to expect

Everyone has access to AI. Everyone is creating more content. But how do you create content that actually performs when everyone is using the same tools? This DC Marketing Tech Talks session cuts through the noise to explore what really matters in content marketing today — strategy, distribution, and AI-driven discovery.

This focused three-part session brings together experienced practitioners who will tackle the most pressing questions facing content creators in 2026. You'll move beyond prompts and tools to understand the fundamentals that determine whether your content reaches audiences and drives business results.

Tara L. Finney opens the session with a strategic perspective built on over twenty years of developing content programs across B2B and B2C environments. She'll guide you through building a content strategy that aligns with business objectives, authentically represents your brand, and connects with your target audience — helping you avoid the "AI slop" trap that's flooding the internet with low-quality, indistinguishable content.

Stephen Hart shifts focus to what happens after content creation. Even exceptional content fails if it doesn't reach the right people. Stephen will demonstrate how to structure your content ecosystem for effective distribution, cross-channel reuse, and scalability without constant output or team burnout. You'll learn practical approaches to amplifying your content's reach and impact.

The session concludes with Alex Lindley, who examines how content is evaluated in today's AI-influenced landscape. As AI becomes a gatekeeper for discovery, understanding how systems read, assess, and surface your content is critical. Alex will unpack the mechanics of AI and search evaluation, giving you actionable insights into what drives visibility when algorithms shape what audiences see.

This is a practical discussion for marketers, founders, and content leaders navigating an AI-saturated environment. Whether you're building a content program from scratch or refining an existing strategy, you'll leave with frameworks for creating content that shows up in search, gets read by your target audience, and supports measurable business growth.

The event takes place at SalesIntel's Vienna, VA office — a convenient location for marketing professionals across the Washington DC metro a

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