Skip to content
MeetupIn personPast event

Global AI: From Hype to Real Impact in SMEs | Global AI Bergamo

Event artwork for Global AI: From Hype to Real Impact in SMEs | Global AI Bergamo

This event has ended

This listing is kept as an archive. Explore upcoming events to find your next one.

See upcoming events
About this event

What to expect

Artificial intelligence is moving from buzzword to boardroom reality—but how can small and medium-sized enterprises truly harness its power without getting lost in the hype? This comprehensive afternoon session at the University of Bergamo brings together researchers, industry leaders, and AI practitioners to explore the practical application of AI in marketing, data-driven decision-making, and operational implementation for SMEs.

What You'll Learn

The event opens with insights from the Marketing Lhab Research Group, presenting current research on AI adoption in marketing contexts. You'll discover how SMEs are successfully transforming raw data into actionable business decisions, moving beyond theoretical possibilities to proven strategies that drive real results. The program addresses a critical challenge facing many organizations: how to communicate AI initiatives effectively—cutting through the hype to deliver clear, credible messaging about capabilities and outcomes.

A standout session focuses specifically on implementing AI in small and medium-sized enterprises, acknowledging the unique constraints and opportunities these organizations face compared to large corporations. Topics include enterprise AI integration, overcoming data drag (the friction that prevents AI initiatives from gaining traction), and achieving alignment across departments—essential for successful AI adoption at any scale.

Expert Speakers and Panel Discussion

The afternoon features presentations from experienced practitioners including Brian Lambert, who will discuss enterprise AI, data drag, and department alignment. The event culminates in a moderated roundtable discussion led by Prof. Giuseppe Pedeliento, featuring industry specialists including Valentina Boccardi from Queue Associates EMEA. This panel format allows for direct audience engagement and the opportunity to explore real-world challenges and solutions with leaders who have navigated AI implementation in diverse business contexts.

Who Should Attend

This event is designed for business owners, marketing professionals, technology leaders, and decision-makers in small and medium-sized enterprises looking to move beyond AI experimentation to meaningful implementation. Whether you're exploring your first AI initiative or seeking to scale existing projects, you'll gain practical frameworks and insights from both academic research and hands-on industry experience.

Event Format and Networking

The 3.5-hour pr

Running an AI event?

List it here, free.

Meetups, workshops and conferences go in front of thousands of builders after a quick review.

List your event