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Claude for Marketing

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Lifelong Learning Institute
About this event

What to expect

Learn to plan, write and launch a complete AI-assisted marketing campaign with Claude at this hands-on workshop in Singapore.

Taking place on Monday 19 October 2026, from 6:30pm to 9:30pm GMT+8, the session is designed to move beyond one-off caption prompts. Claude SG Community and Lifelong Learning SG will show you how to use Claude as a practical marketing partner, from researching an audience and competitors to producing ready-to-post campaign content.

What you’ll learn

  • Set up Claude Projects with your brand, audience and tone
  • Turn an initial idea into a campaign brief with goals, messages and channels
  • Brainstorm hooks, angles and campaign names
  • Draft social posts, emails, adverts and landing-page copy
  • Adapt messaging for LinkedIn, Instagram, TikTok and email
  • Build content calendars and posting schedules
  • Improve outputs through brand voice guides and effective feedback
  • Fact-check AI content and consider privacy, copyright and disclosure

A live demonstration and guided practice will take you through building a mini campaign from scratch. Bring a product, service or event to market, and you can leave with a campaign draft you can use.

No technical background is required. The workshop is suitable for marketers, content creators, social media managers, SME owners, solopreneurs and AI-curious attendees at any skill level. Bring a laptop if possible, create a free Claude account beforehand, and optionally prepare something you would like to promote.

The event is held in the Level 2 Lecture Hall at Lifelong Learning Institute, 11 Eunos Road 8, Singapore 408601. Registration requires host approval.

Request approval and register for the workshop

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