Skip to content
WorkshopIn personPast event

How to Generate Income: Monetisation & Pricing Strategies for Tech Startups

Event artwork for How to Generate Income: Monetisation & Pricing Strategies for Tech Startups

This event has ended

This listing is kept as an archive. Explore upcoming events to find your next one.

See upcoming events
About this event

What to expect

Master the art of monetisation and pricing for your tech startup at this focused workshop in Sheffield. Part of the TechForge Accelerator series from Business Sheffield, this session explores the diverse revenue models available to software-based businesses and helps you determine the optimal pricing strategy for your product or service.

What You'll Learn

This workshop dives deep into the innovative approaches software businesses use to generate income. Whether you're considering traditional fee structures, subscription models, or exploring alternative revenue streams like ad revenue or digital currencies, you'll discover monetisation options you may not have considered before. The session covers:

  • Multiple monetisation methods and when to use them
  • Pricing models tailored to software products
  • Setting pricing levels that reflect your value proposition
  • How to test and validate your pricing strategy
  • Common pricing pitfalls to avoid in tech startups

Who Should Attend

This workshop is designed for early-stage technology founders, particularly those building software-based businesses. You might be:

  • Working on an initial idea or concept
  • Developing a prototype or MVP
  • In the early stages of trading and looking to refine your revenue model
  • Exploring different monetisation approaches

The session is led by one of Business Sheffield's experienced Tech Scale-Up Advisors who bring practical expertise in building sustainable revenue models for technology startups.

Event Format

The three-hour workshop combines structured learning with networking opportunities:

  • 9:30-10:00: Arrival and networking
  • 10:00-11:15: First session
  • 11:15-11:30: Break
  • 11:30-12:30: Second session

You'll have time to connect with fellow tech founders facing similar challenges around monetisation and pricing, creating valuable peer learning opportunities beyond the formal sessions.

Part of TechForge Accelerator Series

This workshop is one of five in-person sessions designed specifically for technology-centred startups. You can attend individual workshops based on your needs or complete the full series covering:

  • From Side Hustle to Startup (16 April)
  • Free Money & Support - Grants and Accelerators (23 April)
  • How to Generate Income - Monetisation & Pricing (30 April)
  • Building Your First MVP (7 May)
  • Raising Your First Investment (14 May)

Each workshop lasts just over two hours with net

Running an AI event?

List it here, free.

Meetups, workshops and conferences go in front of thousands of builders after a quick review.

List your event