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Design That Works: Panel Discussion on UX, Product Design & AI

Event artwork for Design That Works: Panel Discussion on UX, Product Design & AI

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About this event

What to expect

Design isn't just about aesthetics — it's about solving real problems, driving adoption, and building products that people actually understand. This panel discussion brings together designers, product thinkers, and tech professionals to explore what makes design truly work in modern B2B and SaaS environments.

Hosted by TechConnect at The HUB Almere, this three-hour evening session offers candid insights from experienced practitioners who've worked in startups and technology companies. Rather than theoretical discussions, expect practical perspectives drawn from real projects and honest reflections on lessons learned along the way.

What You'll Explore

The panel will examine how design influences critical business outcomes:

  • Product adoption and user experience — understanding what drives users to embrace or abandon products
  • Customer trust and brand perception — how design choices shape credibility in B2B markets
  • Product strategy and business growth — aligning design decisions with commercial objectives
  • Cross-functional collaboration — navigating the relationships between design, product, and engineering teams
  • AI-driven product experiences — adapting UX approaches for intelligent interfaces and automation

Key Topics

  • Designing products that users immediately understand without extensive onboarding
  • Common UX mistakes that companies make and how to avoid them
  • Balancing competing priorities between business goals and user needs
  • Building and maintaining design systems that scale with product growth
  • The evolving role of AI in product and UX design workflows
  • Overcoming collaboration challenges in cross-functional product teams

Who Should Attend

This discussion is valuable for designers at any career stage, product managers working with design teams, developers interested in UX thinking, startup founders building their first products, and anyone in tech who collaborates with designers. The format encourages questions and dialogue, making it ideal for those seeking practical advice rather than high-level theory.

The event runs from 18:00 to 21:00 at Rentmeesterstraat in Almere, providing ample time for the panel discussion, audience questions, and informal networking with fellow attendees.

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