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Can Your Marketing Be Trusted? FutureForum + Summer BBQ

Event artwork for Can Your Marketing Be Trusted? FutureForum + Summer BBQ

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What to expect

FutureForum brings senior B2B marketers to a Leeds rooftop on 2 September 2026 to tackle trust, AI content, reporting and brand credibility.

B2B marketing has a growing trust problem. Audiences are being flooded with AI-generated content that can feel hollow, analytics platforms offer conflicting versions of performance, and genuine authenticity is increasingly difficult to demonstrate. This FutureForum creates space for senior marketing leaders to examine those challenges candidly, compare experiences and leave with practical ideas they can apply in their day-to-day work.

Taking place from 1:00pm to 4:30pm at The Terrace, 3 Wellington Place in Leeds, the event combines focused discussion with relaxed rooftop networking. The afternoon includes access to all event content, drinks and a summer BBQ, giving attendees time to build relationships with peers while continuing the conversation informally.

What will be discussed?

The programme centres on four connected questions shaping modern B2B marketing:

  • AI, content and standing out: Where AI genuinely improves everyday content workflows,and where it may quietly reduce the value or distinctiveness of a brand.
  • Brand trust and audience attention: How marketing leaders can protect meaningful differentiation as AI-generated content makes standing out more difficult.
  • The trust gap in marketing data: How to handle contradictory statistics from different platforms and establish a credible version of the truth for board-level reporting.
  • Trust as a marketing metric: An honest discussion about credibility, reputation and whether trust can,or should,be measured.

Rather than presenting trust as an abstract brand exercise, FutureForum connects it to practical decisions about content production, digital reporting, reputation and communication with senior stakeholders. The emphasis is on open conversation, shared best practice and useful takeaways rather than surface-level networking.

Who is it for?…

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