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Wise Women ConnectWork: Demystifying Funnels

Event artwork for Wise Women ConnectWork: Demystifying Funnels

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About this event

What to expect

If marketing funnels feel like an overwhelming maze of jargon and disconnected tactics, this Wise Women ConnectWork session will help you cut through the confusion and build a customer journey that actually makes sense. Hosted by World Referral Network, this practical online workshop breaks down the often-mystifying concept of marketing funnels into clear, actionable steps that work for real businesses.

Susie Taylor leads this 20-minute focused session on Demystifying Funnels, designed to help entrepreneurs understand what a funnel actually is—and what it isn't. You'll learn to map your customer journey from first awareness to final decision, creating content that naturally moves prospects forward instead of leaving them stuck or confused. This isn't about complicated tech stacks or overwhelming automation—it's about helping the right people progress from "I'm curious..." to "I'm ready."

What You'll Discover

In this down-to-earth session, you'll learn:

  • What a marketing funnel actually is (cutting through the industry jargon)
  • How to map your complete customer journey from start to finish
  • How to create content that guides people forward at each stage
  • Where prospects typically get stuck—and practical fixes
  • How to build a simpler, more streamlined marketing system that reduces guesswork

Who Should Attend

This session is perfect for women entrepreneurs and business owners who feel their marketing is disconnected, inconsistent, or overly complicated. Whether you're just starting to build your marketing systems or trying to fix what's already in place, you'll leave with clarity on how to structure your customer journey more effectively.

Format

The session runs for one hour online via Meetn, with a focused 20-minute presentation followed by networking and Q&A time. Join from anywhere with an internet connection and connect with other women entrepreneurs working to simplify their marketing.

Wise Women ConnectWork events combine practical business education with community networking, creating a supportive space for learning and connection. This particular session tackles one of the most confusing aspects of digital marketing in a way that's accessible and immediately applicable.

Less confusion. More clarity. Better conversions.

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